Choose Channel(s)
Choose Sites(s)
Choose SQN(s)
Choose Form(s)
VS
Qualified Leads
400
vs 300
+33%
Revenue
£1,000
vs £800
+25%
Cost
£500
vs £400
+20%
Profit
£500
vs £400
+25%
Margin %
50%
vs 50%
-
Margin £
£20
vs £20
-
Leads in Empty Areas
50
vs 40
+25%
Leads & Orphans (Weekly)
Revenue (NET) & Profit (Weekly)
Revenue, Cost, Profit, Margin
| January | February | March | April | May | June | July | August | September | October | November | December | Total | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | £1 | £1 | £1 | £1 | £1 | £1 | £1 | £1 | £1 | £1 | £- | £- | £10 |
| Cost | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £- | £- | £5 |
| Profit | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £- | £- | £5 |
| Margin | 50% | 50% | 50% | 50% | 50% | 50% | 50% | 50% | 50% | 50% | - | - | 50% |
CPQL
£1.25
vs £1.33
-£0.08
RPQL
£2.50
vs £2.33
-£0.16
PPL
£1.25
vs £1.33
-£0.08
Credit %
10%
vs 8.5%
+1.5pts
Credit £
£20
vs £18
+20%
True Orphan
15%
vs 20%
-5pts
True Orphan
£15
vs £20
+£5.00
Attribution
2.12
vs 1.86
+0.26pts
CPQL, RPQL and PPL (Weekly)
Connect, Smart Local and Smart Select Revenue (Weekly)
Connect
Revenue
£300
vs £200
+50%
% Rev. Split
30%
vs 20%
+10pts
Commission
£0
vs £40
-100%
Attribution
2.6
vs 2.2
+0.40
Avg. £ per lead
£2.50
vs £2.66
-£0.16
Smart Local
Revenue
£600
vs £400
+50%
% Rev. Split
60%
vs 50%
+10pts
Leads picked/delivered
100/200
vs 150/350
+30%
% Leads Picked
50%
vs 33%
+17pts
Avg. deliveries per lead
2.5
vs £2.00
+100%
Revenue per lead
£7.50
vs £6
+17pts
Revenue per delivery
£3
vs £2.66
+£0.44
Smart Select
Revenue
£100
vs £200
-50%
% Rev. Split
10%
vs 25%
-15pts
Leads picked/delivered
100/200
vs 150/350
+30%
% Leads Picked
50%
vs 33%
+17pts
Avg. £ per pick
£25
vs £20
+£5
Revenue per delivery
£2.66
vs £3
-£0.44
Impressions
110,000
vs 100,000
+10%
Clicks
10,000
vs 10,000
-
CTR
9.09%
vs 10%
-0.81pts
Avg. CPC
£0.05
vs £0.04
£0.01
Impression Share
15%
vs 20%
-5pts
Conversion Rate
12.2%
vs 11.6%
+0.6pts
SQN
| SQN | Leads | Revenue | Cost | Profit | Margin | CPQL | RPQL | Credit % | True Orphans % | Attribution | Lead in Empty Areas | Smart Local Pick % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MyAirConPrices.co.uk | Form 1 | Air Conditioning | Search | 50 | £300 | £200 | £800 | 80% | £4 | £20 | 0% | 0% | 3 | - | - |
| SwitchCompare.co.uk | Form 56 | Boilers | Search | 10 | £200 | £200 | £800 | 80% | £4 | £20 | 0% | 0% | 3 | - | - |
Form
| Form | Leads | Revenue | Cost | Profit | Margin | CPQL | RPQL | Credit % | True Orphans % | Attribution | Lead in Empty Areas | Smart Local Pick % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Heating | Gas | Boiler Replacement | 50 | £1,000 | £200 | £800 | 80% | £4 | £20 | 0% | 0% | 3 | - | - |
Performance Over Time (Weekly)
Desktop
Leads
20
vs 10
+100%
Cost
£50
vs £25
+£25
CPA
£2.50
vs £2.50
-
Conversion %
11.68%
vs 10.68%
+1pts
True Orphans
5
vs 2
+3
Orphans
5
vs 2
+3
Impressions
110,000
vs 90,000
+20%
Impressions %
80%
vs 60%
+20%
Tablet
Leads
20
vs 10
+100%
Cost
£50
vs £25
+£25
CPA
£2.50
vs £2.50
-
Conversion %
11.68%
vs 10.68%
+1pts
True Orphans
5
vs 2
+3
Orphans
5
vs 2
+3
Impressions
110,000
vs 90,000
+20%
Impressions %
80%
vs 60%
+20%
Mobile
Leads
20
vs 10
+100%
Cost
£50
vs £25
+£25
CPA
£2.50
vs £2.50
-
Conversion %
11.68%
vs 10.68%
+1pts
True Orphans
5
vs 2
+3
Orphans
5
vs 2
+3
Impressions
110,000
vs 90,000
+20%
Impressions %
80%
vs 60%
+20%